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This paper presents the results of a survey of senior and middle managers from the Southern Health Care Network in Victoria, Australia. The survey was conducted to determine whether IT is used as a strategic tool to meet competitive issues within the health care industry. A detailed interview was also conducted with the senior manager of information systems for the Southern Health Care Network. The research sought to identify the strategic IT issues facing the health care sector, whether IT was currently used as a source of competitive advantage within the network or by competitors, key factors for successful IT implementation and any impediments to taking full advantage of IT. The research identified a lack of understanding of IT options and potential benefits in this industry. It also determined that there was little or no awareness of the competitive advantage that could be achieved through IT. The role of IT within the network was found to be constrained at the level of providing a supporting infrastructure for users rather than one of being pivotal for organisational strategic advantage.

The main objective of this research was to measure the effects on sponsor recall¹ at the soccer African Nations Cup (ANC) in Tunisia in 2004. This quantitative investigation used a sample of 308 people who watched the event on television and/or in the stadium. The research demonstrates that there was indeed an effect by type of audience and other variables.

Following a contingency approach, this paper aims to understand when service automation can enhance or destroy value for customers in the frontline by (1) providing a comprehensive overview of factors that influence the value co-creation/co-destruction potential of service automation and (2) zooming in on the combination of service contexts and service tasks to develop research propositions.

This paper uses a grounded theory approach based on qualitative data from multiple methods (i.e. a diary study with follow-up interviews, a consultation of academic experts and a storyboard study) as well as a systematic literature review to develop (1) a Framework of Automated Service Interactions (FASI) and (2) a contingency model for service tasks/contexts.

This paper presents a framework which gives an overview of factors influencing the value co-creation/co-destruction potential of service automation. The framework discerns between three types of factors: service design (i.e. controllable and manageable by the organization), static contingency (i.e. uncontrollable and fixed) and dynamic contingency (i.e. uncontrollable and flexible). Furthermore, the paper presents a contingency model based on the combination of service contexts and service tasks which results in seven research propositions.

This paper brings structure in the fragmented field of service automation. It integrates and summarizes insights regarding service automation and sheds more light on when service automation has the potential to create or destroy value in the organizational frontline.